Tag Archive | Photoshop

Web Development-Contract- Flex hours-East Bay Area

 

Responsible for assisting to  optimization of website to improve overall SEO, SEM and UX and UI best practices. Perform analytics into web KPI’s to determine efficiency of marketing campaigns and organic rankings. Proficiency in web back-end development (HTML, CSS, Javascript, Drupal, etc.)

  • Identify and lead the implementation of enhancements of the website, from user experience to content to daily management. Assist, advise, and train, as needed, campus partners on department/college webpage creation in alignment with strategic and marketing goals.
  • Develop analytics and search engine optimization framework for digital communications that supports ongoing evaluation of and informs the evolution of outreach efforts for revenue generating programs and advancement.
  • Review, optimize, and monitor tracking scripts (Google Analytics, Google Tag manager, UTM, etc.) to ensure optimal performance and accurate tracking of KPI’s.
  • Assist in creating and/or updating of various reports and dashboards as it relates to web performance. Perform regular and adhoc analysis of web metrics.
  • Other assignments as needed.

 

Education: Bachelor’s degree is preferred

Experience: Minimum of 3 years of relevant work experience

Skills/Abilities:

  • Demonstrated experience working as front-end web developer, social media, e-mail, digital advertising and analytics.
  • Experienced with responsive designs.
  • Deep knowledge of SEO best practices, site taxonomies and information architecture.
  • Firm grasp of Google Analytics data as it relates to web site performance and audience engagement (Bounce Rate, Exit rate, Impression, Goal Funnel Conversions, Behaviors, Demographics, etc.).
  • Google Analytics Certified is highly desired.
  • Strong analytical background with proven ability to work within Excel via Pivot Tables, VLookups, Macro’s, etc.
  • Knowledgeable with HTML, CSS, JavaScript, XML, Drupal and other standard web tools, and a working  knowledge of Photoshop.
  • Demonstrated experience preparing audio and video for the web.

 

 

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